Published: Wed, October 11, 2017
Science | By Eileen Rhodes

Hulu drops price of its entry-level plan

And just like for its two previous price hikes, people are expected to drop off from the service.

Netflix got a lot of attention last week by announcing that it would raise the price of its monthly subscription plans.

It just so happens, VARIETY reports, that Hulu has made a decision to kick off a short-term promotion of offering its entry-level streaming plan (with commercials inserted into the viewing experience) at $2 off per month for new customers' first year - $5.99 monthly. That price will stay the same for a year, then will revert to the regular $7.99 per month price. In case you don't want to deal with them, the ad-free option will cost you $11.99 a month. Its 4K streaming plan also increased from $11.99 to $13.99. The price has gone down from $7.99. The service also includes DVR storage. Earlier this year, in April the $28.5-billion 21st Century Fox launched Fox Now, a streaming service that offers all its five networks - Fox, Fx, National Geographic, Fox Sports and Fox News. This includes some previous Netflix mainstays like '30 Rock.' There's no doubt that Hulu is betting big on being the new back catalog service, whereas Netflix seems nearly entirely focused on being a content creator moving forward, likely out of pure necessity.

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Correction, 6:10 p.m.: The story misstated the launch date of Hulu's offer.

While Netflix prices are going up, Hulu's are going down.

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