Published: Mon, November 13, 2017
Culture&Arts | By Darrell Mcdonald

The John Lewis 2017 Christmas ad #MozTheMonster

The John Lewis 2017 Christmas ad #MozTheMonster

Reaction to the ad has been split, with some warming to Moz the Monster, while others lamenting the retailer's choice, saying they "lost their magic touch". It has the same style that has been seen in previous John Lewis adverts so it was nearly plausible.

What music is used in the John Lewis Christmas advert?

Moz and Joe strike up a friendship based on a mutual love of late-night Scalextric and piggyback games, but staying awake starts to take its toll on the boy and Moz realises he must allow him some peace and quiet.

For Christmas, Joe receives the flawless gift of a night light which helps him finally get some peace and quiet from Moz, and a good night's kip.

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Just as the viewer thinks the ad has come to a close, Joe turns the light back off and hears the familiar rumblings of his friend and is reminded that he can bring Moz back any time he thinks of him.

'John Lewis is never knowingly undersold and we pride ourselves on knowingly underselling, so the creation of this discount ad both resonates with our customers and reflects the monster discounts we have on offer in partnership with John Lewis, ' said MyVoucherCodes managing director Chris Reilly. The Beatles' 1969 song "Golden Slumbers" sets the scene, covered by the Manchester band Elbow.

The ad, produced by students from the School Of Communication Arts in London, also made a few more budget swaps in its bid to promote Monster Discounts rather than Moz The Monster. It is now available to watch on social media channels and in John Lewis shops. Google Home customers will also be able to personalise their story, choosing their own sound effects.

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