Published: Thu, December 07, 2017
Science | By Eileen Rhodes

Amazon launches Prime programme in Singapore

Amazon launched its fast delivery service Prime Now here in July.

Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over S$40 with thousands of items and unlimited free global shipping on orders above S$60 on more than five million items from Amazon US, which can be ordered through the Prime Now App.

Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125.

"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now".

So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US.

The catch here is that the worldwide range of over five million products is only available within the Prime Now app itself.

Free two-day shipping is very important to Amazon Prime members - so much, in fact, that they would cancel their membership if it wasn't offered.

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The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members.

Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost. But for a limited period, it will go for $2.99 a month, although Amazon did not specify for how long.

But customers who do not have a Prime membership in the U.S. can enjoy free delivery within the country for orders totalling US$25 or more on eligible items.

Perhaps anticipating Amazon's move into the region, Lazada launched a service called LiveUp that integrated Uber and Netflix with its own e-commerce offerings.

"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release.

Speaking to The Straits Times in a phone interview on Tuesday (Dec 5), Amazon Prime International's vice president Jamil Ghani said that more benefits will be added over time for Prime membership in Singapore.

Other consumers are looking for more services to be added to Prime.

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