Published: Fri, December 08, 2017
Science | By Eileen Rhodes

Amazon Video finally comes to Apple TV

Amazon Video finally comes to Apple TV

SAN FRANCISCO Google is pulling its popular YouTube video service from Amazon's Fire TV and Echo Show devices in an escalating feud that has caught consumers in the crossfire. Amazon, the world's largest online retailer, does not stock Google products including Google Chromecast, which competes with the Amazon Fire TV line, and Google Home, which competes with Amazon Echo.

Streaming devices allow people to use apps like Netflix, Hulu, YouTube and Amazon Prime on their TV.

- Universal Search now supported - search for Prime videos using iOS search (US, CA, AU, NO, & SE only). You can't get access to Sky's 4K sports coverage (although that holds true on any platform save Sky Q), and although there is a Now TV app, this only provides access to Sports via day passes. This isn't the first time the two companies have sparred over services.

Apple rules also prevent rivals from telling customers that they can buy subscriptions outside of the Apple ecosystem at a cheaper rate. But it offers no clear information on how users might do so, it not wanting to do any selling or renting out via the Apple platform for financial reasons.

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With the app you have access to Amazon's full Prime Video library (provided you have a Prime account). It's a move borne of a protracted turf war between the two titans; one that also will continue to have ripple effects on third-party alliances (like Amazon's deal with Apple TV) until there's some kind of resolution.

"Making the situation even more unusual is that when I first installed the Amazon Video app yesterday, shows were appearing with the 5.1 header information on them".

Amazon is busy making its list and checking it twice, but we didn't have to wait until Christmas to find out who was naughty (YouTube) and who was nice (Apple) on the company's Christmas list. Now they are not available direct from Amazon, although earlier this year the company did briefly list the latest version of the device for sale on its United States site (but it has since been removed). Though those Google app store "business terms" may also be a contributing factor in the aforementioned Amazon/Google spat.

Tech firms have their own way of engaging in a fight. Amazon says it is disappointing to see Google selectively blocking access to an open website. This is accessed via the Movies, TV and Music apps on the Apple TV 4K's homepage.

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