Published: Thu, December 07, 2017
Science | By Eileen Rhodes

GM's Marketplace feature lets you buy stuff with your auto

GM's Marketplace feature lets you buy stuff with your auto

GM says around 4 million drivers will be able to access the feature immediately, a figure that's expected to rise over the next year. TGI Fridays will also let you reserve tables for your group, while Wingstop will let you reorder your favorite foods from your auto.

Marketplace is the first in a slate of new "personalization" features the company plans to roll out in the next 12 to 18 months to almost four million USA drivers, according to Santiago Chamorro, vice president for GM's global connected customer experience. Now, General Motors (GM) has unveiled a new on-board marketplace where drivers can buy coffee and gas, and make restaurant and hotel reservations, without getting out of their auto.

"Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back", Chamorro said in a statement released by GM Tuesday. In October 2016, GM announced plans to combine IBM's artificial intelligence software Watson with the carmaker's OnStar system in order to market services to drivers in their vehicles.

Interested companies can contact partner companies Xevo, Conversable, or Sionic Mobile, or email GM directly to get their services integrated with Marketplace.

GM said in the announcement that it plans to add Marketplace to "millions of existing 2017 and 2018" vehicles' infotainment systems, so long as the systems are compatible with the app and the cars have wifi hotspots.

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"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", said Chamorro.

Marketplace uses machine learning combined with real-time data to produce its personalized experiences.

Dunkin' Donuts: The division of Canton, Mass. -based Dunkin Brands Group Inc. allows DD Perks members to preorder and pay onscreen at their preferred pickup location.

GM will receive revenue for installing a merchant's application on its dashboard. It connects to a merchant's native smartphone app and offers shortcuts to place saved food and drink orders, download coupons or - in the case of TGI Friday's - reserve a table for dinner. It's a big branding party, naturally, and the initial rollout of the app will let drivers order from and make reservations at Starbucks, Dunkin' Donuts, Wingstop, TGI Fridays, Shell, Exxon, Priceline, Parkopedia, Applebee's, IHOP, delivery.com, and, of course, GM. Gm says it's the first ever commerce platform of the automotive industry which offers new service for on-demand reservations and purchases of goods and services.

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