Published: Wed, December 06, 2017
Markets | By Rosalie Gross

World's Largest Starbucks Opening In Shanghai, China

World's Largest Starbucks Opening In Shanghai, China

Anyway, enough shop talk about coffee shops. Now, almost 20 years later, China is Starbucks' fastest growing market, with a new store opening every 15 hours.

The cavernous 30,000 square-foot location is the first Starbucks Reserve Roastery-a so-called experience center-outside the brand's hometown of Seattle.

It will be the second of its kind worldwide, offering customers the chance to actually watch coffee beans being roasted live in-store.

This new Shanghai store is almost 30,000 square feet, has over 100 beverages on the menu, and allows customers to participate in the first AR (augmented reality) experience from Starbucks.

Marketed as the first fully immersive coffee experience in Asia, the Roastery is already rounding out to be Starbucks' most ambitious project ever.

The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average.

"One, you must be focused on experiential retail that creates an experience in your store that becomes a destination for the customer", Johnson explained when asked about what physical retailers must consider in 2017.

More news: Heisman Trophy finalists for 2017 announced

In a sign of the times, Starbucks partnered with Chinese tech giant Alibaba to aggressively promote the Shanghai store opening online.

The "Roastery" concept is Starbuck's premium line of stores that, in addition to selling coffee, feature a number of experience-oriented elements, like coffee education programs, tasting rooms and so on.

Starbucks now runs 3,000 stores in China, where it claims to be opening "a store every 15 hours".

One of the three coffee bars is 88 feet long.

But the Shanghai roastery won't hold the title of largest Starbucks for too long.

The Roastery cafe includes three wooden coffee bars and a dedicated bar that offers China's traditional drink, tea. Same-store sales gained 8 percent in the country during the most recent quarter, compared with 2 percent globally. The Roastery's digital experience is designed by Starbucks and powered by Alibaba Group's scene-recognition technology.

Like this: