Published: Sun, January 14, 2018
Science | By Eileen Rhodes

Facebook's new move may hit ad takings in short term

Facebook's new move may hit ad takings in short term

Social media network Facebook is to make major changes to its news feed by prioritising posts from family and friends over those from media organisations, businesses and brands. He declared that he is changing the goal he gives from focusing on helping users find relevant content to helping them have more meaningful social interactions. People will likely spend less time on Facebook as a result, the company says.

But there are also a zillion other ways you can get news from us. Live videos with a healthy conversation in the comments will be given more weight as well.

News outlets have frequently used social media to drive traffic to their sites in recent years, but some Canadian organizations say Facebook is just one piece in an increasingly varied puzzle.

The changes promised aren't entirely new - Facebook has been shifting the content on its news feed toward posts from friends and family and away from brands and publications for more than a year.

Does this mean you are eliminating Page content from News Feed?

However, with Facebook now aiming to changing its identity, these overhauls will look to address this by prioritising meaningful posts between those connected on the platform.

Tweaking the news feed to encourage people to talk about their personal lives might, therefore, be seen as a means of increasing Facebook's commercial value. The social media platform said among its biggest focus areas for 2018 is to ensure that time spent on Facebook is well spent.

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Numerous meaningful interactions taking place beneath Zuckerberg's post asked that more power be given to the user to decide what shows up in their feed, or to give users the option to only see the most recent posts. The impact is it will demote the videos, news stories and business posts created by publishers, even if users have subscribed to their feeds.

He cited academic research indicating that interacting with loved ones is crucial to a person's wellbeing, while reading news articles or watching shared videos may not be.

What does this mean for Pages and public content?

While Facebook is certainly taking a risky move by changing up the core element of its flagship product, it doesn't seem like it will have as big of a negative impact in the short term as many investors are anxious about.

We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being. Downplaying those posts from brands and businesses may put revenue at risk, said James Cakmak, an analyst at Monness Crespi Hardt & Co. And news can help start conversations on important issues. It wants people to feel better each time they use the social network. " Adding that if Facebook does the morally right thing and starts enforcing a meaningful set of standards over the content Facebook allows people to see on an everyday basis, it "will be good for our community and our business over the long term too". That's because Facebook ads now produce some of the best returns on investment compared to competing social platforms.

Rather than bringing people together, users have been led to passively.

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