Published: Tue, January 09, 2018
Culture&Arts | By Darrell Mcdonald

H&M Apologizes for Racism Over Children's Hoodie: Social Media Reacts

H&M Apologizes for Racism Over Children's Hoodie: Social Media Reacts

"We are deeply sorry that the picture was taken, and we also regret the actual print".

AfricaNews.com:-Swedish fashion brand, H&M have attracted a strong social media backlash after what most people considered a racist photo appeared on their website. If look at other sweaters in same category they have white kids.

His current 18-piece collection, "The Weeknd X H&M", which features a mix of menswear items like sweatshirts and hoodies, is still available online. We have removed the image from all our channels and the sweater is no longer for sale in our stores.

For its part, H&M released a statement apologizing and agreeing with those who were "upset about the image".

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The company apologized for the blunder and said, "H&M's marketing has a major impact and it is essential for us to convey a positive image. We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines".

Many interpreted the image as "inappropriate", "offensive" and "racist", with some taking to Twitter to slam the move.

Someone else wrote: "No doubt the H&M monkey hoodie photoshoot was organised with completely innocent intentions but in today's outrage society you have to triple check everything you do".

The image of the unsmiling child, who stares at the camera with his hands in his pockets, appeared on the United Kingdom version of the Swedish retailers online store.

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