Published: Sun, January 14, 2018
Culture&Arts | By Darrell Mcdonald

H&M stores in South Africa ransacked over 'racist' hoodie advert

H&M stores in South Africa ransacked over 'racist' hoodie advert

The Swedish company was forced to issue an apology after an advert was released which showed a black child wearing a jumper which read "coolest monkey in the jungle".

Speaking outside the H&M in Menlyn Mall, Tshwane chairperson or the EFF, Benjamin Disoloane, said the protest was against H&M, which was a "racist shop" based on their actions as reported on in the media.

Earlier in the week, H&M said: "We understand that many people are upset about the image".

The company has pulled the photograph but the Economic Freedom Fighters (EFF) - a radical group set up by the expelled head of the youth wing of the ruling African National Congress - organised protests at several H&M outlets in and around Johannesburg.

"At the East Rand Mall the protesters managed to enter the shop & stole several items".

In one location, rubber bullets were fired to disperse demonstrators.

However, EFF Deputy President Floyd Shivambu congratulated members for physically confronting racism.

A vandalised H&M store is seen in Sandton, South Africa, January 13, 2018 in this picture obtained from social media.

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The image copped widespread criticism, with U.S. singer The Weekend among those to voice his distaste, saying he was "shocked and embarrassed".

"We are not going to allow anyone to use the colour of our skin to humiliate us, to exclude us", he added.

She has also revealed the comments sparked a wave of online abuse and had even been called a "monkey" - the same racist slur that sparked the outrage.

"The time of apologies for racism are over", he said.

He proudly tweeted out pictures of the damage done to H&M stores.

The company said it had removed the image from all its marketing.

He was joined by rapper G-Eazy, who had been due to bring out a clothing line with H&M in March.

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