Published: Sat, January 13, 2018
Hi-Tech | By Cory Rios

LG's 2018 4K TVs include AI and smarter HDR

LG's 2018 4K TVs include AI and smarter HDR

We have been expecting the same Flexible displays and panels by different giants during this year's Consumer Electronics Show and LG has blessed us with this new Rollable OLED display already.

LG's AI OLED TVs will have Google Assistant so users can control them with voice commands.

The display in its rolled up state isn't visible given that it remains hidden within a box that has the looks of a sound bar. And you won't have to deal with any of the issues that come with an LED/LCD TV: Like, problems with blurriness when watching football, especially the grass.

LG is hosting its CES 2018 press conference today in Las Vegas and there's a lot to look forward to.

Over the weekend, several large consumer technology companies used the CES platform to launch brand-new OLED products.

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LG Display showed off an updated version of its "crystal sound" 65-inch prototype, which plays sound directly from the parts of the screen where the events are happening.

The company has not revealed much in terms of the specifications of the rollable television, but it is said to sport OLED display technology 4K resolution. Right now LG doesn't have a launch time frame set it looks like, and there's still no word on what these TVs will cost, but they probably won't be cheap. It revealed its 88-inch 8K TV, alongside the new ThinQ software, a week before CES kicked off. It might also act as the Cupertino-located tech company's option to Samsung when it comes to display.

OLED, or organic light-emitting diodes, works by putting electricity through certain materials that glow red, green and blue. Keeping in view the last years 77-inch 4K OLED TV, this display will also not be for those who are budget conscious.

The rollable display is certainly an improvement over an earlier prototype LG showed two years ago that was only 18 inches in size and had a 1,200-by-810 resolution. And, this is a reason why LG is building a new production facility in Guangzhou, China to develop OLED panels. As well as making use of LG's own AI technology, ThinQ leans on both Amazon Alexa and Google Assistant.

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