Published: Tue, February 06, 2018
Culture&Arts | By Darrell Mcdonald

Crocodile Dundee reboot calls after Super Bowl ad excites fans

Crocodile Dundee reboot calls after Super Bowl ad excites fans

A national campaign and a petition to #bringbackdundee have been launched by News Corp Australia newspapers, following worldwide intrigue sparked by the movie trailer Dundee - The Son of A Legend Returns Home. "The work with Tourism Australia is an initiative to help achieve our tourism objective and drive visitors to Australian wine regions".

"In point of actual fact..."

Paul Hogan's 1984 "Put a shrimp on the barbie" campaign for Tourism Australia was one of its most successful attempts at targeting the U.S. market.

The tweet came after Eastbound & Down actor Ike Barinholtz said that he was "legitimately bummed there is not a new Crocodile Dundee movie" being made.

Founder of Belles and Whistles Janey Paton says Tourism Australia took a step in the right direction by going with a "humour" angle.

In the weeks leading up to the punchline ad, various trailers were released featured an all-Aussie cast, including Hugh Jackman, Margot Robbie, Russell Crowe, Ruby Rose, Isla Fisher, Liam Hemsworth, Luke Bracey and Jessica Mauboy.

So far the petition has reached more than 3000 signatures and is growing in support.

"We're hoping Mick Dundee is listening", Eales said.

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One of the best commercials from Super Bowl 52 was Tourism Australia's Crocodile Dundee advertising campaign.

According to Tourism Australia's managing director John O'Sullivan, American visitors represent a significant tourism market for the country, having spent $3.7 billion in Australia in the past 12 months.

FORGET those Marvel heroes - the next big screen battle could be Australia's Great White Shark taking on Crocodile Dundee, if Greg Norman has anything to do with it.

Tourism Australia Chief Marketing Officer Lisa Ronson said the big game provided the ideal platform to grab attention in the US before rolling out the new campaign's commercial elements in order to convert interest into bookings.

A key focus of the $50m package is to leverage and grow global tourism to create demand and build awareness for premium Australian wine, which assistant minister for agriculture and water resources Anne Ruston said is one of Australia's most important industries.

"It's wonderful to have Australia's stars come together for their country and support this campaign".

Australia's Northern Territory (NT) is expected to benefit from a tourism advertisement aired during the Super Bowl, the government has confirmed. "Aussie icons like Chris Hemsworth, Margot Robbie and Hugh Jackman are huge in the U.S., their popularity will help showcase Australia and get the message out to visit Australia", he said.

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