Published: Wed, February 14, 2018
Science | By Eileen Rhodes

Google is bringing AMP to email

Google is bringing AMP to email

The internet giant unveiled the Gmail developer preview of AMP for email, a web-like experience created to make emails more engaging and interactive.

In addition, Google has also announced to bring AMP tech to Gmail, to make mails more connected and creative for mail's senders and receivers.

"We're really excited about the possibilities - developers and businesses will be able to send more expressive and interactive email messages than ever before". For those who do not know, Google's AMP Pages were designed for more publishers and meant to make pages, news articles load instantly on mobile.

Google's AMP for Email will make the content in emails more up-to-date and actionable, improving productivity in the process.

In order to take advantage of this clear shift towards mobile device usage, Google developed AMP, or Accelerated Mobile Pages, for its search results.

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Google is kicking off AMP Stories by gradually testing it with a small group of users, and the company hopes to expand the new format to all users in the near-future after sufficient testing.

Meanwhile, Google has made the AMP for Email feature available Tuesday - and it's not just restricted to Gmail.

"Many people rely on email for information about flights, events, news, purchases, and beyond", noted Sahney. The technology is Google's controversial solution for creating performant mobile webpages. Or you might be able to fill out a survey that updates itself right in the email (with one question loading in after the next), without having to open a new window. Google is introducing a feature for publishers through which they can share pictures, videos in its search engine.

What are your thoughts on Google's AMP stories? Surveys, event RSVPs, and other forms that would traditionally involve clicking through to an external website could, using AMP for Email, but not only viewed but completed entirely within the body of the message.

Google plans to allow publications to show images and videos to convey the latest happenings around the world.

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