Published: Thu, March 08, 2018
Markets | By Rosalie Gross

Walmart to launch meal kits at more than 2000 stores this year

Walmart to launch meal kits at more than 2000 stores this year

Having been heavily dependent on 3 party meal kit brands, Walmart announced that it has now began producing and selling its own branded kits which shall be pre-portioned to serve 2 people. The company also is introducing four $15 meal-kit options in stores, expanding a business that had previously only been offered online through outside vendors.

Overall, the report states, 9 per cent of Americans say they've purchased a meal kit in the last six months and 25 per cent of consumers say they would consider trying a meal kit in the next six months.

The one-step heat-and-eat meal kits come in 10 varieties: chicken alfredo, cheesy ravioli bake, meatloaf, spaghetti and meatballs, chicken Parmesan, pulled beef, chicken marsala, curry chicken, pot roast and chicken enchiladas.

Walmart's grocery business faced stepped-up competition when Amazon acquired Whole Foods previous year for almost $14 billion. Thai curry chicken and chicken fried rice can be made with the rotisserie chicken.

More news: 'Luke Cage' Season 2 Teaser Reveals Debut Date on Netflix

In addition to the Meal Kits being launched in stores, offers an expanded assortment of meal delivery kits and other specialty food items like farm fresh crates and snack boxes. The kits and prepared meals cost between $8 and $15 and are aimed at customers who are searching for dinner options that are simple to cook at home, joining a growing list of grocers and startups offering similar options.

But Lehr said Walmart's decision to step into the meal-kit space has been calculated and believes the retailer will deliver a "high-quality solution" for customers.

Given the massive scope of Walmart's grocery business, the meals could depress sales at restaurant chains if shoppers may choose to grab a quick and cheap dinner from Walmart. "So these are products we're very comfortable with".

Like this: